Allstate Insurance Debuts Touching Gay-Friendly CommercialWatch!

Posted by Reinaldo Massengill on Saturday, August 17, 2024

We're entering an era where companies don't need to be afraid to be LGBT inclusive anymore. Instead, it's the companies that oppose gay rights or speak against marriage equality that often are boycotted or find the most public resistance.

As such, corporations have started creating commercials that don't just contain a fleeting shot of a token gay couple but feature actual gay stories. There was the "controversial" Honey Maid ad, which inspired a second video that only furthered their stance that love is love. Now, there's this new Allstate Insurance commercial.

It's called "Safe in My Hands," featuring an original song by Eli Lieb. The animated short follows a boy with one large hand. The imagery is a little heavy handed (no pun intended) but does nail the sentiment of differentness many LGBT identifiers feel...

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