Can a YouTuber-turned-boxer truly outshine traditional sports stars in earnings? In 2023, Jake Paul did just that. No one thought that Paul would reach the heights that he did. From losing to a professional boxer to redeeming himself against one, he did it all.
He did that while making around $42 million inside the ring this calendar year. But that’s not all. Paul’s ventures into the betting world and sponsorships added layers to his income. His betting app, Betr, alone skyrocketed to a huge valuation. This intrigue begs the question: How much did Jake Paul really earn in 2023?
How Much Money Did Jake Paul Make Through Fights in 2023?
Jake Paul’s 2023 earnings from the boxing ring, were more than what most professional boxers make in their lifetime. Being a social media king helps him that way. On 26th February 2023, in Saudi Arabia, he fought and lost against Tommy Fury in front of an audience that included Cristiano Ronaldo. But even after losing against him, he bagged $30 million according to Marca.
Then came his crossover bout with Nate Diaz on 5th August 2023. This fight sold around 450k PPV buys and Jake Paul reportedly made around $10 Million according to Mirror, for going 10 rounds with Diaz.
After receiving a lot of criticism for fighting an MMA fighter, he not so long ago fought a 10-1 professional boxer named Andre August. Unfortunately for Andre, he lost the second match of his career in a first-round knockout from Jake Paul’s uppercut. Unlike the bouts with Fury and Diaz, this bout was a non- PPV match, which led to Jake Paul only making $2 million from this fight according to The Independent. Jake himself said, “This is probably just a break-even fight for me. I probably won’t even make money on it.”
Jake Paul’s millions worth of social media sponsorships and endorsements in 2023
Being the social media king comes with a lot of perks. For instance, Jake Paul can make up to $75,000 for a single promotional post on his socials according to Sportstiger. These endorsement posts can bring around $4 million in a single year for Jake.
Paul’s collaboration with the attire brand BooHooman emerges as an example. This partnership, capitalizing on his trendsetting allure, manifested as a reciprocally advantageous venture. In a parallel vein, his liaison with DraftKings, a vanguard in the realm of sports wagering, highlighted his sway within the sports and gaming fraternity. These agreements accentuated his prowess in captivating and engaging a diverse demographic.
RNBO Clothing and Celsius, a renowned energy drink brand, further augmented Paul’s array of endorsements. Each endorsement pact represented a calculated strategy, resonating with distinct aspects of Paul’s persona and influence.
Jake Paul’s blooming investments and business: Betr, MVP, and more
If you thought that was it, you were wrong. Jake Paul is a mastermind in investments and startups too. In 2023, Jake Paul’s portfolio of investments and business ventures expanded significantly, showcasing his entrepreneurial spirit. His foray into the business world, particularly with Betr and Most Valuable Promotions (MVP), added a substantial dimension to his earnings.
Betr, the sports betting platform co-founded by Paul in August 2022, emerged as a major success story in 2023. With a valuation soaring to $300 million after a robust funding round, Betr cemented its place in the betting industry. According to TMZ Sports, it procured $35 million in fresh funding, headed by Roger Ehrenberg of IA Sports Ventures and Eberg Capital and Fuel Venture Capital.
Concurrently, Paul’s engagement with Most Valuable Promotions (MVP) illuminated his intensifying immersion in the boxing milieu. MVP assumed a crucial position in orchestrating his bout against Nate Diaz, melding sports administration with the entertainment sector. This enterprise broadened his income channels, proliferating his sway beyond the pugilistic arena into the commercial aspects of athletics. There’s no information available about his earnings from MVP.
Furthermore, Paul’s other business endeavors, though less publicized, contributed to his financial portfolio. Jake Paul’s asset portfolio also includes cash reserves of more than $40 million. In addition, he owns 18 stocks in a $35 million investment portfolio.
His story transcends the traditional boundaries of celebrity earnings, blending sports, entertainment, and business in a way that redefines what it means to be a successful modern-day public figure. As he gets ready to help out Team USA in the 2024 Paris Olympics, his journey raises an intriguing question.
How will his approach inspire the next generation of influencers and athletes? Will we see more crossover stars who not only excel in their field but also master the art of monetizing their brand across multiple platforms?
Watch this story: Jake Paul Sends Fight Offer To KSI But With A Catch
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