UPDATE: Hugh Hefner took to Twitter after the passing of his brother, Keith Hefner, writing, "This morning, my dear brother and best friend passed away. I love you, Keith. Rest in peace."
________
It's a sad day for the Hefner family and Playboy.
E! News can confirm that Hugh's brother passed away this morning after a battle with cancer.
The longtime Playboy executive was not only a fixture at the Playboy Mansion, but he also had roles in several films like Star 80, Fever Pitch and Evil Town.
Keith also was a series regular on the E! hit show, The Girls Next Door, as well as the ‘60s series Get Smart.
ncG1vNJzZmivp6x7prvNpaCnnV6YvK57zZ6urGdnaoJzhZNon66fmGK1prLNnqlmq12Xv7DAx56pZqOVnsGpecOemJ1lkal6eYM%3D